Verdugo is a monthly lifestyle publication providing a panoramic view of the rich cultural diversity of Glendale, Burbank and surrounding areas. Verdugo's 25,000 circulation is a combination of street distribution in upscale, high-traffic areas and direct-mail to owner-occupied homes in the area with household incomes of over $100,000. Verdugo's editorial content and distribution strategy delivers advertisers a cost-effective way to reach and influence an affluent readership base within 20 minutes of their business location.